New Consulting Service Launched: Starting from a Company's 'Desired State 10 Years from Now'

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Ito Strategy Writing Office launched a new consulting service on May 11th, which verbalizes a company's 'desired state 10 years from now' into a story-form article and provides accompanying support from management strategy formulation to execution. It aims to generate empathy for the company's future by sharing the business owner's vision with stakeholders.

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Ito Strategy Writing Office launched a new consulting service on May 11th, which verbalizes a company's 'desired state 10 years from now' into a story-form article and provides accompanying support from management strategy formulation to execution. It aims to generate empathy for the company's future by sharing the business owner's vision with stakeholders.

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Source: https://prtimes.jp/main/html/rd/p/000000001.000174473.html | Date: Date unavailable

Ito Strategy Writing Office (located in Nagoya, Aichi Prefecture, Representative: Nobuyuki Ito), which provides support for creating management documents, launched a new consulting service on May 11th through interviews with business owners. This program verbalizes a company's desired future state in 10 years as a story-form article and provides accompanying support for subsequent management strategy formulation and execution. The purpose of this program is to verbalize the business owner's thoughts and strategic vision regarding their business, share them with stakeholders such as employees, business partners, and financial institutions, and thereby generate empathy and support for the company's future. Service Introduction Page Background of Service Development "Sensemaking" Required in Uncertain Times In today's rapidly changing market environment, corporate management is constantly exposed to uncertainty. A concept that has gained attention in such circumstances is "Sensemaking," proposed in organizational theory. Sensemaking refers to the process of actively attributing meaning to events surrounding a company and connecting them to organizational actions. It involves organizational leaders making sense of the current situation and telling a story that everyone can agree upon, thereby aligning the direction of the entire organization. Business owners constantly interpret environmental changes and make strategic decisions. However, if the background and meaning of these decisions are not sufficiently verbalized, the organization may not share: - Why this strategy? - Why aim for this direction? and may fail to gain understanding or empathy from the organization. This service promotes organizational understanding by deeply interviewing business owners to organize their interpretation of environmental changes and future visions, verbalizing them as empathetic stories. Overview of New Service (Verbalizing Business Owners' Future Vision into a "Story Article") The fir

New Consulting Service Launched: Starting from a Company's 'Desired State 10 Years from Now'

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