Lotte and Docomo Succeed in Coupon Targeting Proof-of-Concept Using Docomo's Virtual Marketing Technology
NQ Score
85/100
N1 Content Completeness
9
AI Summary (NQ-processed)
Lotte and NTT Docomo successfully conducted a targeting PoC using LLM-based 'virtual marketing technology.' By targeting customers similar to AI-generated 'non-purchasers,' the coupon purchase rate increased by up to 1.76 times.