Johnnie Walker Launches New Product "Johnnie Walker Blonde" on April 7th! Proposing a New Style of Whisky "Born for Mixing," "Magic Hour Mix"

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Johnnie Walker has launched "Johnnie Walker Blonde," a new whisky designed for mixing with a mild, fruity, and smooth vanilla flavor. The brand is promoting a new drinking style called "Magic Hour Mix," encouraging personal customization with mixers, especially during the evening "magic hour." The launch is supported by a collaboration with "LEMONADE by Lemonica," influencer recommendations, and various events.