Dekunoverse Inc. (Head office: Setagaya-ku, Tokyo; Representative Director: Ayumu Hirakawa) announced that its D2C brand THE ROAST BEEF will begin selling a limited-time Father’s Day gift set from 11:00 on Friday, May 15, 2026. The product is a Father’s Day exclusive gift themed around the message, “We hope you’ll always stay cool,” delivering feelings of gratitude and respect through time spent at the dining table. This year, the brand has also added a “recent update report” to the back of the message card. The product was planned as a gift that gives not only food, but also a reason to start a conversation, addressing common Father’s Day concerns such as “We haven’t really talked lately” and “I don’t know what to give.” Father’s Day special site: https://lp.the- oast-beef.jp/2026-fathe sday In recent years, Father’s Day gifts have been shifting from “things” toward “communication.” Many people say they do not know what to give or feel too embarrassed to express gratitude, and there is a growing tendency to value gifts that create an opportunity for conversation. According to a survey on parent-child communication, the topic that adults most often discuss more frequently with their parents after growing up is “health and illness,” followed by “daily events,” “family and relatives,” and “meals and gourmet food.” Under its concept of “creating reasons for people to gather,” THE ROAST BEEF has proposed a new style of gifting: giving the dining table experience itself. For this Father’s Day product, the brand developed the set around the theme of “conversation starters,” aiming to deliver not only time around the table but also an atmosphere where conversation naturally begins. Reference URL: https://www.pgf-life.co.jp/compa y/ esea ch/2025/002.html The Father’s Day gift design evokes fathers as a “reliable back” and a presence that has supported the family, with a nostalgic and warm visual direction. The package includes the following message: With love fo the back I’