Free Distribution of 300 Bags of "Drinking Dashi" at Local Festival: Proposing a New Food Culture and Supporting Local Event Revitalization

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Dashi Corporation distributed 300 free bags of their drinking broth, "Dashidori," at a spring festival in Honjo City, Saitama Prefecture. The initiative aims to introduce the new habit of drinking dashi as a beverage, separate from its traditional cooking uses, while supporting local events.

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Dashi Corporation distributed 300 free bags of their drinking broth, "Dashidori," at a spring festival in Honjo City, Saitama Prefecture. The initiative aims to introduce the new habit of drinking dashi as a beverage, separate from its traditional cooking uses, while supporting local events.

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Source: https://prtimes.jp/main/html/rd/p/000000029.000167538.html | Date: Date unavailable

Dashi Corporation Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo / Representative: Tsutomu Mizuno) distributed 300 bags of its drinking dashi, "Dashidori," free of charge to visitors at the "5th Wakaizumi Park Spring Festival & Honjo Craft Art Fair" held on March 30, 2026. Through this initiative, we proposed a new way to enjoy "dashi," a traditional Japanese food culture, while invigorating a local event through our drinking dashi, "Dashidori." [Overview of the Initiative] - Date: March 30, 2026 - Location: Honjo City, Saitama Prefecture - Event Name: 5th Wakaizumi Park Spring Festival & Honjo Craft Art Fair - Provided Item: Drinking dashi "Dashidori" - Quantity Provided: 300 bags - Method of Provision: Distributed free to visitors Background of Implementation In recent years, due to rising health consciousness, interest in naturally derived foods has been expanding. On the other hand, "dashi" is strongly associated with cooking, and the culture of drinking it on a daily basis is not yet common. By providing dashi in a new style of "drinking," we implemented this initiative with the following goals: - Proposing a new dietary habit that can be easily enjoyed - Re-recognizing Japanese food culture Many visitors experienced it on the day, and we received comments such as: "It has a gentle taste and is easy to drink." "Drinking dashi outside of cooking is refreshing." "I didn't know there was a dashi company in Honjo City." "I want you to continue spreading Japanese culture." Comment from Tsutomu Mizuno, Representative Director We want to go beyond the common sense that dashi is something used in cooking and spread it as a "drinking culture." Through our provision at this festival, we aim to make dashi something that can be easily enjoyed in everyday life. We will continue to create a new food culture together with local communities. Future Outlook Dashi Corporation will continue to expand the recognition of "drinking dashi" through local events and various exhibitions.

Free Distribution of 300 Bags of "Drinking Dashi" at Local Festival: Proposing a New Food Culture and Supporting Local Event Revitalization

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