[SNS Triggers Recognition, AI Comparison Becomes Top Deciding Factor for Purchase] 2026 New Employees' 'Real AI Usage Status'
NQ Score
46/100
N1 Content Completeness
5
AI Summary (NQ-processed)
A survey of 651 new employees in 2026 revealed that SNS is the primary trigger for product recognition, while AI comparison is the top decisive factor for purchases. Despite AI being a supplementary tool for information gathering, it plays a leading role in decision-making processes like product comparison.