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Beat the Heat with Discounts: Daimaru Tokyo Launches 'Extreme Heat Day Coupon' for Days Over 35°C

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AI Summary (NQ-processed)

Daimaru Tokyo will launch an 'Extreme Heat Day Coupon' campaign in summer 2026, offering discounts to app members on days when Tokyo's forecasted high temperature reaches 35°C or above, aiming to boost store visits and enhance shopping comfort.

AI Analysis

Frequently Asked Questions

Q: When is the Extreme Heat Day Coupon sent?
A: If the Japan Meteorological Agency forecasts Tokyo's high temperature to reach 35°C or above the next day, the coupon is sent by 10:00 AM on the same day.
Q: Where can the coupon be used?
A: It can be used at almost all stores within Daimaru Tokyo, except for some designated exclusions.
Q: What was last year's redemption rate?
A: From July 1 to August 31, 2025, 28,969 coupons were redeemed over 29 qualifying days.
Q: Who is eligible for the coupon?
A: Members of the Daimaru-Matsuzakaya app. Membership is free and available via smartphone.
Q: What heat-relief products are available?
A: The store offers heat-shielding umbrellas, cooling fans, moisture-wicking socks, ume-hibiscus tea, and more.