What is the purpose of this collaboration?

The purpose is to integrate the traditional Chinese culture of 'Su Xiu' with the 'ONE PIECE Card Game' to enhance its acceptance in the Chinese market.

Su Xiu is a national-level intangible cultural heritage of China, characterized by delicate needlework and beautiful colors.

What were the results of this promotion?

The promotion successfully maximized local fan enthusiasm by adopting commemorative designs created by intangible cultural heritage bearers and releasing a documentary video of the production process.

AI News NQ Analysis

CyberZ Produces Collaboration with China's Intangible Cultural Heritage 'Su embroidery' for BANDAI CARD GAMES' Chinese Version 'ONE PIECE Card Game' 3rd Anniversary Promotion

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AI Summary (NQ-processed)

CyberZ produced a collaboration between BANDAI CARD GAMES' Chinese version 'ONE PIECE Card Game' and China's national intangible cultural heritage 'Su embroidery' for its 3rd-anniversary promotion. This initiative, featuring designs by Su embroidery inheritor Mr. Fu and a documentary video, successfully maximized local fan engagement by deeply integrating Japanese IP with local culture.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of this collaboration?: A: The purpose is to integrate the traditional Chinese culture of 'Su Xiu' with the 'ONE PIECE Card Game' to enhance its acceptance in the Chinese market.
Q: What is 'Su Xiu'?: A: Su Xiu is a national-level intangible cultural heritage of China, characterized by delicate needlework and beautiful colors.
Q: What were the results of this promotion?: A: The promotion successfully maximized local fan enthusiasm by adopting commemorative designs created by intangible cultural heritage bearers and releasing a documentary video of the production process.