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Because we are in an era overflowing with information, mental care becomes important <<[2026 Consumption & Behavior Trend] After Cost-Performance and Time-Performance comes "Men-pa"! Thorough explanation of the new index that will drastically change work and consumption>> Video Release Campaign

NQ Score 59/100
N1 Content Completeness 6

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Takehisa Inoue of the Curry Research Institute released a YouTube video explaining "Men-pa" (Mental Performance), a new marketing trend for 2026 following cost and time performance. A textbook giveaway campaign is running until April 25.

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