MARK & LONA to Open Limited-Time Pop-Up Store at Yokohama Takashimaya from April 29 (Wed)

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Golf apparel brand MARK & LONA will open a two-week limited pop-up store at Yokohama Takashimaya from April 29, 2026, featuring its 'FER' and 'GENERAL' collections. Customers purchasing over 27,500 yen will receive exclusive beach sandals. This initiative aims to expand the brand's lifestyle offerings beyond traditional golf wear.

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Golf apparel brand MARK & LONA will open a two-week limited pop-up store at Yokohama Takashimaya from April 29, 2026, featuring its 'FER' and 'GENERAL' collections. Customers purchasing over 27,500 yen will receive exclusive beach sandals. This initiative aims to expand the brand's lifestyle offerings beyond traditional golf wear.

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Source: https://prtimes.jp/main/html/rd/p/000000199.000024046.html | Date: Date unavailable

CUBE Inc. (Headquarters: Minato-ku, Tokyo) will open a limited-time pop-up store for its golf apparel brand 'MARK & LONA,' primarily featuring the 'FER' collection, for two weeks starting Wednesday, April 29, 2026, at the special sports and golf venue on the 5th floor of Yokohama Takashimaya. The store will showcase the 'FER' collection, which is not usually available on the same floor's 'MARK & LONA' section, along with a selection of the latest men's wear and golf accessories from the 'GENERAL' collection, released in April. During the period, customers will also receive FER exclusive novelties (first-come, first-served) depending on their purchase amount. This event invites everyone pursuing an active lifestyle beyond the realm of golf to experience a new world view that overturns conventional notions. 【Introduction of Featured Collections】 - FER COLLECTION - 'FER' Collection themed on the ambassador's lifestyle. The brand name 'FER' is derived from the common word 'FER' shared by 'GOL (FER)' and 'SUR (FER),' people who enjoy golf and surf. The items on offer primarily include casual wear that can be worn in a wide range of sports and lifestyle scenes such as golf, surf, and town use, as well as accessories like wet bags, and limited collections such as custom wetsuits made in Japan, boasting world-class technology, worn by longboarder ambassadors. - GENERAL COLLECTION - LEGACY OF THE ICON/The Eternal Value Connected by Icons MARK & LONA began its journey as a brand in 2008, following the birth of its iconic 'IRON SKULL' in 2006. For the 2026 Spring/Summer collection, to commemorate the 20th anniversary of the IRON SKULL's birth, the theme is 'LEGACY OF THE ICON.' The new icon, 'ELEMENT SKULL,' announced in this milestone year, is composed of four parts, inspired by the four elements of nature deeply connected to golf: 'green, water, sky, and sun.' The vast fairways, clear skies, the sea viewed from links courses, and the blessings of the pouring sun. The design

MARK & LONA to Open Limited-Time Pop-Up Store at Yokohama Takashimaya from April 29 (Wed)

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