The "Yoki" UV Cut Hoodie, offered by Cross Plus Co., Ltd. (Headquarters: Naka-ku, Nagoya, Aichi; President and CEO: Hirokata Yamamoto), surpassed 50,000 cumulative units sold during the period from March to May 2026, combining sales for both women's and men's lines. Notably, driven by growing demand for UV protection among men, the men's line—launched in March 2026—has seen rapid sales growth, with April sales reaching 2.5 times that of March and May sales doubling April's figures. ■ Factors Behind Strong Sales of Yoki's UV Cut Hoodie 1 Rising UV Protection Demand Among Men Amid record-breaking heatwaves in recent years, awareness of UV protection has increased significantly, extending beyond women to men as well, resulting in a gender-neutral market expansion. Yoki launched its men's line in March 2026, and sales have steadily increased—April sales were 2.5 times higher than March, and May sales doubled April's—clearly indicating rising demand. 2 Growing Popularity of "Wearable UV Protection" Drives Market Expansion Many consumers have expressed concerns about traditional UV protection methods such as sunscreen, including uneven application, inconsistent effectiveness, and the inconvenience of reapplying frequently. As a result, a dual-protection approach combining topical methods with reliable and convenient "wearable UV protection" is becoming mainstream. While partial protection items like arm covers and neck gaiters were previously dominant, demand has now shifted significantly toward full-coverage UV apparel. This growing consumer preference for both convenience and effectiveness among both men and women is a key factor behind the strong sales performance. 1. Effortless UV Protection with Easy-to-Wear Design Ideal for commuting, school, sports, outdoor activities, and driving, the hoodie offers convenient UV protection with just a simple layer. Designed for comfort with excellent stretchability and a stylish, urban-friendly look that avoids overt sportswear ae