Cross Marketing Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Mikoshi Igarashi) conducted a "Survey on Festivals (2026)" targeting men and women aged 20 to 69 nationwide. Many music and food festivals are held, mainly in the summer. This survey investigated interest in and participation experience of festivals by genre, information gathering methods, enjoyment of music festivals, festival troubles, and enjoyable or interesting festivals. ◆Continue to the survey results here https://www.cross-m.co.jp/report/trend-eye/20260701fest ■Survey Results Regarding both festivals of interest and festivals participated in, "Gourmet Festivals" and "Local Festivals" (food-related festivals) ranked in the TOP 2. "Music Festivals" ranked third in both interest and participation experience. 65.6% have never participated in a festival. Regarding how to find festivals of interest, "Online News" was the most common at 37.1%. "Word-of-mouth and invitations from friends, acquaintances, and family" and "TV commercials" followed, each at around 20%. For those in their 20s and 30s, "posts from favorite artists" were prominent, and for those in their 20s, the use of "SNS hashtags and trends" was noticeable. Those in their 30s also showed high rates for "online news" and "word-of-mouth and invitations from those around them," indicating a wide range of information sources. On the other hand, for those in their 60s, "newspapers, magazines, and flyers" were exceptionally high, showing generational differences. Regarding how to enjoy music festivals, "enjoying the performance of favorite artists" was the highest at 60.2%. This was followed by "forgetting everyday life and releasing stress" and "releasing stress by getting into the music," indicating that stress relief is one of the attractions. Women showed higher percentages than men in many items, suggesting that women generally have greater expectations for festivals. Regarding troubles at festivals in general, "crowds are t