What is Cross Marketing's 'Light Depth'?

It is their registered trademark AI tool that flexibily asks follow-up questions based on survey free-text responses to deeply draw out customer feelings.

How does DirectLiNGAM help in marketing?

It automatically estimates causality between variables from data, objectively identifying 'what triggered the purchase' without prior analyst bias.

Who is the target audience for the 'Capturing the True Trigger' seminar?

It is ideal for marketers seeking to create product plans or PR initiatives based on true customer insights and accurate causal research.

AI News NQ Analysis

Where is the 'Reason I Really Want to Buy'? Capturing the True Trigger to Materialize Marketing Initiatives

NQ Score 75/100

N1 Content Completeness 8

Key facts

Where is the 'Reason I Really Want to Buy'? Capturing the True Trigger to Materialize Marketing Initiatives
Cross Marketing Inc. will hold an online seminar on June 25, 2026, to identify the 'true triggers' behind customer purchases. The event will introduce a new marketing approach combining the causal discovery algorithm 'DirectLiNGAM' and the AI-powered deep-dive tool 'Light Depth', alongside results from an independent EV purchase intent survey.
Source: PR TIMES
Date: Fri Jun 12 2026 01:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Cross Marketing Inc. will hold an online seminar on June 25, 2026, to identify the 'true triggers' behind customer purchases. The event will introduce a new marketing approach combining the causal discovery algorithm 'DirectLiNGAM' and the AI-powered deep-dive tool 'Light Depth', alongside results from an independent EV purchase intent survey.

Citation: Where is the 'Reason I Really Want to Buy'? Capturing the True Trigger to Materialize Marketing Initiatives (Fri Jun 12 2026 01:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Fri Jun 12 2026 01:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Cross Marketing Inc. will hold an online seminar on June 25, 2026, to identify the 'true triggers' behind customer purchases. The event will introduce a new marketing approach combining the causal discovery algorithm 'DirectLiNGAM' and the AI-powered deep-dive tool 'Light Depth', alongside results from an independent EV purchase intent survey.

AI Analysis

Frequently Asked Questions

Q: What is Cross Marketing's 'Light Depth'?: A: It is their registered trademark AI tool that flexibily asks follow-up questions based on survey free-text responses to deeply draw out customer feelings.
Q: How does DirectLiNGAM help in marketing?: A: It automatically estimates causality between variables from data, objectively identifying 'what triggered the purchase' without prior analyst bias.
Q: Who is the target audience for the 'Capturing the True Trigger' seminar?: A: It is ideal for marketers seeking to create product plans or PR initiatives based on true customer insights and accurate causal research.