What is the current camping participation rate in Japan?

It is approximately 10% for the past year, showing a flat trend since 2022.

Which age group camps most frequently?

The 20s and 30s demographic. About 33% of those who do overnight camping go at least once a month.

Where do Japanese consumers usually buy camping gear?

60% purchase from specialty outdoor stores, followed by 50% from home improvement centers.

AI News NQ Analysis

Camping and BBQ Participation Rates Flat at 10% in the Past Year: High Frequency Observed Among 20s and 30s

NQ Score 50/100

AI Summary (NQ-processed)

Cross Marketing Inc. conducted an outdoor survey in 2026, revealing that while the overall participation rate for camping and BBQ remains stable at 10%, the 20s-30s demographic shows a high frequency of participation, indicating a shift towards a habitual lifestyle among younger enthusiasts.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What is the current camping participation rate in Japan?: A: It is approximately 10% for the past year, showing a flat trend since 2022.
Q: Which age group camps most frequently?: A: The 20s and 30s demographic. About 33% of those who do overnight camping go at least once a month.
Q: Where do Japanese consumers usually buy camping gear?: A: 60% purchase from specialty outdoor stores, followed by 50% from home improvement centers.