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What People Want to Do in Spring: 1st "Travel", 2nd "Cherry Blossom Viewing" - "Ichigo Daifuku" Tops This Spring's Desired Sweets

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AI Summary (NQ-processed)

Cross Marketing Co., Ltd. announced the results of a survey on expectations for spring 2026, revealing top activities like travel and cherry blossom viewing, and Ichigo Daifuku as the most desired spring sweet.

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Frequently Asked Questions

Q: When was this survey conducted?
A: It was conducted from Friday, March 27 to Sunday, March 29, 2026.
Q: What is the most desired spring sweet?
A: "Ichigo Daifuku" ranked highest at 32.0%, followed by "Sakuramochi/Domyoji".
Q: What is the most common physical discomfort felt in spring?
A: "Hay fever" was the most common at 29.4%, followed by "discomfort due to temperature differences" at 19.0%.