Who were the target respondents for this survey?

The survey targeted 5,000 men and women aged 20 to 69 residing in all 47 prefectures of Japan.

What was the participation rate in outdoor sports over the last three years?

The participation rate was 19%.

The top three were 'Cycling,' 'Fishing,' and 'Mountain Climbing/Trail Running.'

The top reasons include 'spending time in nature,' 'refreshing one's mind,' and 'health.'

The most frequent trigger was 'if I had more free time,' cited by 39% of respondents.

The participation rate in outdoor sports is on a downward trend, standing at 19% in the last three years.

コロナ禍の特需が落ち着き、アウトドア市場が成熟期から調整局面へ移行していることを示唆している。

アウトドア関連企業は、新規顧客獲得よりも既存顧客の維持や、特定の年代・趣味に特化したニッチなアプローチが求められるようになる。

市場の縮小傾向により、企業間での顧客の奪い合いが激化し、より精緻なセグメンテーション戦略が勝敗を分ける。

アウトドア需要の「一過性のブーム」が終わり、日常的な趣味としての定着と、高齢化に伴うアクティビティのシフトが起きている。

アウトドア用品メーカーによる、特定の年代（40代・60代）をターゲットにした体験型イベントや、趣味の深掘りを促すキャンペーンが増加する。

Q: Who were the target respondents for this survey?: A: The survey targeted 5,000 men and women aged 20 to 69 residing in all 47 prefectures of Japan.
Q: What was the participation rate in outdoor sports over the last three years?: A: The participation rate was 19%.
Q: What were the top 3 outdoor sports participated in over the last three years?: A: The top three were 'Cycling,' 'Fishing,' and 'Mountain Climbing/Trail Running.'
Q: What are the main reasons for participating in outdoor sports?: A: The top reasons include 'spending time in nature,' 'refreshing one's mind,' and 'health.'
Q: What was the most common trigger for future participation in outdoor sports?: A: The most frequent trigger was 'if I had more free time,' cited by 39% of respondents.