Anxiety about environmental problems remains high at 78%. While 70% are willing to cooperate on environmental and social issues, 1 in 4 young people feel "it has nothing to do with me."

AI Summary (NQ-processed)

In March 2026, Cross-Marketing Inc. conducted a "Survey on the Reality and Awareness of Environmental and Social Issues" among 3,000 men and women aged 18-79 across Japan. This regular survey, aimed at tracking changes in consumer consciousness and lifestyles, focused this time on environmental and social issues. The analysis covers anxiety and attitudes toward environmental problems, willingness to cooperate on environmental and social issues, social problems that need to be addressed, and corporate social responsibility (CSR) priorities.