CREOK and Aucfan Form Capital and Business Alliance CREOK Inc. (Headquarters: Koto-ku, Tokyo; CEO: Yoshio Sakurai; hereinafter "CREOK"), which provides support for live commerce/social commerce centered on TikTok Shop, has received investment from Aucfan Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Shuichi Take-naga; hereinafter "Aucfan"), which operates the market search service "Aucfan" and the BtoB transaction platform "NETSEA" and promotes D2X commerce, and will commence a capital and business alliance with the company. Through this alliance, the two companies will combine their achievements and know-how cultivated in the TikTok Shop/live commerce domain to work on building new sales models for used items, pre-owned luxury brands, and the like. The investment amount and shareholding ratio will not be disclosed as per mutual agreement between the two companies. 1. Background of the Alliance Previous Efforts by Both Companies CREOK operates numerous TikTok Shop accounts, including the "CREOK_official" account, and possesses practical know-how in TikTok Shop operations, live streaming, content production, and creator utilization. Furthermore, utilizing "CREOK LAB," a dedicated live streaming base for TikTok Shop, CREOK provides integrated services including live stream design, streaming operations, short video production, creator training, and operational support for companies. CREOK LAB streaming base and examples of operated accounts On the other hand, the Aucfan Group is promoting a live commerce business utilizing TikTok Shop as a new sales channel in the D2X commerce domain. On TikTok Shop, they operate "NETSEA MallLive," "Sancho Channel," and others, with sales increasing by over 150% quarter-on-quarter, accumulating achievements in the live commerce field. They are also engaged in short video streaming using generative AI, and are verifying methods for sales promotion, continuous revenue generation, and monetization by combining live str