Tanka Boom on SNS! Kleenex Ruisen Tanka Campaign Launched to Express Thoughts and Emotions in 5-7-5-7-7 Form! Grand Prize of 300,000 Yen, Judges Include Hikorohi, Tanka Poet Tatsuya Kinoshita, and Writer Ran Domon
NQ Score
82/100
N1 Content Completeness
90
AI Summary (NQ-processed)
Nippon Paper Crecia, part of the Nippon Paper Group, is launching the "Kleenex Ruisen Tanka" campaign from May 11, 2026, inviting emotionally resonant Tanka poems on the theme of "tears." This campaign taps into the recent Tanka boom on social media, especially among Gen Z, and offers prizes including a grand prize of 300,000 yen. Judges include comedian Hikorohi, Tanka poet Tatsuya Kinoshita, and writer Ran Domon.