NEWS RELEASE June 30, 2026 Creative Yoko Co., Ltd. Second Phase of "Shirotan" TV Anime Adaptation Commemorative Project "Shirotan Uruuru Fuwamochi Hugging Pillow 85cm" Sales Begin Exclusively Online on July 1 (Wed) at 0:00! Creative Yoko Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture; President and CEO: Takayuki Kitahara) will launch the "Shirotan Uruuru Fuwamochi Hugging Pillow 85cm" as the second phase of the commemorative project for the TV anime adaptation of its original character "Shirotan." Sales will begin on July 1, 2026 (Wed) at 0:00 exclusively on online shops, in limited quantities. ■ About "Shirotan" "Shirotan" is an original character modeled after a "harp seal," embodying our company's philosophy of "comfort, healing, encouragement, and connection." Since its creation in 1999, Shirotan has delivered healing and comfort to customers of all ages with its rounded form and gentle expression, primarily through soft-to-the-touch hugging dolls and plush toys. In 2017, we began full-scale licensing business, and Shirotan has become cherished both domestically and internationally as a "comforting presence to have by your side." Official Website: https://sirotan.fun/ Official X (Shirotan & Characters): https://x.com/sirotanfunwari Official X (Shirotan Event Merchandise Info): https://x.com/sirotan_fun Official Instagram: https://www.instagram.com/sirotan_fun/ ■ TV Anime "Shirotan" Information - Further Details Revealed! As the anime broadcast approaches and fan anticipation grows, further details were announced at the "TV Asahi New Anime Festival ~Summer 2026~" held on June 29 (Mon). The TV anime "Shirotan" will be part of TV Asahi's short anime brand "PiciAni," with broadcasts scheduled to begin every Saturday at 4:29 PM in October 2026. Additionally, the voice cast for Shirotan's friends and the main promotional video have been unveiled. ■ Limited Edition Design from the Hugging Pillow Series, Which Has Sold Approximately 460,000 Units Total, Now Ava