CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroki Fujiwara; TSE Growth: 6573; hereinafter "the Company") is pleased to announce that it has been contracted to handle all TikTok advertising operations for the "STU48 & SKE48 Joint Live Selection Event," to be held for the popular app games "STU48 no 7 Narabe" and "SKE48 no Daifugo wa Owaranai!" operated by Memory Tech Tsukuba Inc. This contract was awarded in recognition of the Company's accumulated expertise in SNS advertising operations and fan marketing within the entertainment domain. We consider this a significant project for the expansion of our digital marketing business. Contract Details [Target Event] STU48 & SKE48 Joint Live Selection Event [Event Period] June 30, 2026, 16:00 – July 31, 2026, 13:59 [Services Provided] Production and editing of advertising videos for participating members of STU48 and SKE48 Setup and operation of TikTok advertising accounts Planning of ad delivery strategy and targeting Optimization of ad creatives Analysis and reporting of ad performance Background of Contract Award In recent years, advertising methods by companies and content holders have rapidly shifted from traditional media to digital marketing, primarily through SNS. Short-form video platforms, especially TikTok, have high reach among Gen Z and younger demographics, and their use as a key marketing method in the entertainment industry is expanding. The Company has accumulated knowledge in forming fan communities and content marketing through its app game, fan club, and talent-related businesses. This contract was awarded as a digital marketing support project leveraging that know-how. Future Outlook As part of its mid-to-long-term growth strategy, the Company is expanding its digital marketing business, which includes SNS advertising operations, influencer marketing, and fan community activation support. Utilizing the advertising performance and marketing data accumulated through this project, we ai