Counterworks Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Naoki Sanpei; hereinafter "Counterworks"), which aims to create new infrastructure by digitizing commercial real estate, announced that it has supported the renewal of the "Event Space & Media Guide" for the Mitsui Fudosan Group, including Mitsui Fudosan Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Shun Ueda; hereinafter "Mitsui Fudosan"), through its leasing DX system for commercial facilities, "Shop Counter Enterprise". This site, with Mitsui Fudosan as the implementing entity, will be utilized for operations by various Mitsui Fudosan Group companies, such as Mitsui Fudosan Commercial Management Co., Ltd. and Lalaport Agency Inc. ■URL for "Mitsui Shopping Park Event Space & Media Guide": https://eventspace.mf-shogyo.co.jp/about Background of Site Renewal The Mitsui Fudosan Group has provided diverse opportunities for corporate activities, such as pop-up events, promotions, and advertising placements through in-facility media, leveraging the direct customer touchpoints offered by commercial facilities. In recent years, commercial facilities have evolved beyond mere shopping destinations, with their value as real media for direct brand-consumer interaction increasing. Particularly, as interest grows in reaching consumers just before purchase, which is difficult to achieve through online advertising alone, and in experiential promotions, the importance of a user flow that allows businesses considering event participation and advertising agencies/advertisers wishing to utilize in-facility media to check information across multiple facilities and consider suitable participation/placement options has grown. In response to these needs, the site has been renewed and optimized for information design, enabling users to comprehensively view event spaces and in-facility advertising/decoration media across the Mitsui Fudosan Group's commercial facilities. About the Renewed Site The "Mitsui Shopping Park Event Sp