We are pleased to announce that "Shopcounter Enterprise," a leasing (※) DX system for commercial facilities provided by COUNTERWORKS Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Naoki Sampei; hereinafter "Counterworks"), has been introduced by Aeon Tohoku Inc. (Headquarters: Akita City, Akita Prefecture; President: Yukinori Nishigaki). ※Leasing: Business of attracting and recruiting tenants by commercial facilities. Background of Introduction Aeon Tohoku is a company within the Aeon Group that operates a total of 177 facilities in the six prefectures of Tohoku, including "Aeon," "Aeon Mall," "Aeon Style," "Aeon Supercenter," "MaxValu," and "The Big." As a general retailer, they are promoting store operations rooted in the community while providing products and services related to daily life, primarily food. Aeon Tohoku positions the utilization of event spaces in stores as an important initiative not only to improve revenue but also to provide new shopping experiences and reasons to visit for local customers. However, under the previous operational system, many processes such as accepting applications from prospective tenants, scheduling, internal approvals, issuing and collecting contracts, managing submitted documents, confirming payments, and following up on event execution were handled individually by staff. With a large number of facilities subject to these operations, the workload tended to increase due to reliance on the experience and manpower of individual staff members. Therefore, a review of the system was required to achieve future revenue expansion and build a stable operational structure. Furthermore, it was a challenge to consistently grasp the granularity of data referenced by stores and areas, making it difficult to understand the occupancy status, unit prices, and leasing trends across different spaces. Goals to be Achieved by Introducing Shopcounter Enterprise In light of this background, Aeon Tohoku aims to expand opportunities to connect with n