What was the main purpose of this survey?

The main purpose was to understand the awareness, concerns, and willingness to improve posture (stooped back/kyphosis) among seniors aged 50 and over, in order to inform future product development and marketing support.

How well-known was the term 'enpai' (kyphosis)?

Awareness was low, with only 17.1% of respondents saying they 'knew' the term, while 73.2% said they 'did not know' it.

What do seniors believe are the main causes of poor posture?

The most common cause cited was 'muscle weakness (core, back, glutes, etc.)' at 66.9%, followed by 'lack of exercise' (48.3%) and 'feeling it's due to aging' (45.3%).

What is the gap between the desire to improve posture and actual actions taken?

While a high 80.7% expressed a desire to 'want to work on' improving their posture, 29.6% of people are 'not doing anything in particular,' showing a gap between intention and action.

What kind of company is Cosmo Lab, which conducted this survey?

It is a marketing platform specializing in seniors, operated by Cosmo Health Co., Ltd. It provides services such as advertising, research, and interviews to a base of approximately 300,000 senior members.

AI News NQ Analysis

[Senior Awareness Survey] 80.7% Willing to Improve Posture, but Nearly 30% "Do Nothing"; Cosmo Lab Conducts Major Survey on Posture (Stoop/Kyphosis) Among 958 Seniors

NQ Score 49/100

N1 Content Completeness 8

Key facts

[Senior Awareness Survey] 80.7% Willing to Improve Posture, but Nearly 30% "Do Nothing"; Cosmo Lab Conducts Major Survey on Posture (Stoop/Kyphosis) Among 958 Seniors
Cosmo Lab, operated by Cosmo Health Co., Ltd., conducted an online survey of 958 seniors aged 50+ in Japan regarding their posture. The results revealed that while 80.7% are willing to improve their posture, nearly 30% are not taking any measures. Furthermore, awareness of "enpai" (kyphosis), the rounding of the back due to aging, was low at 17.1%. The survey highlights that muscle weakness and lack of exercise are strongly perceived as causes of poor posture, indicating a gap between health consciousness and action among seniors.
Source: PR TIMES
Date: Wed May 27 2026 10:30:02 GMT+0900 (Japan Standard Time)

Direct answer

Cosmo Lab, operated by Cosmo Health Co., Ltd., conducted an online survey of 958 seniors aged 50+ in Japan regarding their posture. The results revealed that while 80.7% are willing to improve their posture, nearly 30% are not taking any measures. Furthermore, awareness of "enpai" (kyphosis), the rounding of the back due to aging, was low at 17.1%. The survey highlights that muscle weakness and lack of exercise are strongly perceived as causes of poor posture, indicating a gap between health consciousness and action among seniors.

Citation: [Senior Awareness Survey] 80.7% Willing to Improve Posture, but Nearly 30% "Do Nothing"; Cosmo Lab Conducts Major Survey on Posture (Stoop/Kyphosis) Among 958 Seniors (Wed May 27 2026 10:30:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed May 27 2026 10:30:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Cosmo Lab, operated by Cosmo Health Co., Ltd., conducted an online survey of 958 seniors aged 50+ in Japan regarding their posture. The results revealed that while 80.7% are willing to improve their posture, nearly 30% are not taking any measures. Furthermore, awareness of "enpai" (kyphosis), the rounding of the back due to aging, was low at 17.1%. The survey highlights that muscle weakness and lack of exercise are strongly perceived as causes of poor posture, indicating a gap between health consciousness and action among seniors.

AI Analysis

Frequently Asked Questions

Q: What was the main purpose of this survey?: A: The main purpose was to understand the awareness, concerns, and willingness to improve posture (stooped back/kyphosis) among seniors aged 50 and over, in order to inform future product development and marketing support.
Q: How well-known was the term 'enpai' (kyphosis)?: A: Awareness was low, with only 17.1% of respondents saying they 'knew' the term, while 73.2% said they 'did not know' it.
Q: What do seniors believe are the main causes of poor posture?: A: The most common cause cited was 'muscle weakness (core, back, glutes, etc.)' at 66.9%, followed by 'lack of exercise' (48.3%) and 'feeling it's due to aging' (45.3%).
Q: What is the gap between the desire to improve posture and actual actions taken?: A: While a high 80.7% expressed a desire to 'want to work on' improving their posture, 29.6% of people are 'not doing anything in particular,' showing a gap between intention and action.
Q: What kind of company is Cosmo Lab, which conducted this survey?: A: It is a marketing platform specializing in seniors, operated by Cosmo Health Co., Ltd. It provides services such as advertising, research, and interviews to a base of approximately 300,000 senior members.