When and where did the London-based fashion brand COS hold its first runway show in South Korea?

COS staged its inaugural South Korean runway presentation on March 25, 2026, at a venue in Seoul's outskirts featuring a brutalist‑inspired space.

Which European cities hosted COS's Spring/Summer collection presentations prior to the Seoul SS2026 show?

Before arriving in Asia, COS presented its Spring/Summer collections in Rome for SS24 and in Athens for SS25, showcasing its seasonal designs across those capitals.

What architectural style inspired the set design of COS's SS2026 runway show held in Seoul?

The runway environment was based on brutalist architecture, emphasizing clean geometry, material contrast, and modernist simplicity within a space on the city’s edge.

How did COS repurpose an unused swimming pool for the stage of its Seoul runway presentation?

COS reconstructed the abandoned swimming pool into fantastical structures and canvas installations, transforming the water‑filled cavity into a striking, minimalist set for the show.

Which decades of fashion nostalgia are reflected in the silhouettes of COS's SS2026 collection shown in Seoul?

The collection’s silhouettes draw heavily from 1980s and 1990s nostalgia, combining period‑specific shaping with meticulous tailoring, material use, and craftsmanship.

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Cinematic Beauty on the Runway | COS Presents SS2026 Collection at First-Ever Show in South Korea

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COS presents its SS2026 collection at its first-ever show in South Korea.

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Frequently Asked Questions

Q: When and where did the London-based fashion brand COS hold its first runway show in South Korea?: A: COS staged its inaugural South Korean runway presentation on March 25, 2026, at a venue in Seoul's outskirts featuring a brutalist‑inspired space.
Q: Which European cities hosted COS's Spring/Summer collection presentations prior to the Seoul SS2026 show?: A: Before arriving in Asia, COS presented its Spring/Summer collections in Rome for SS24 and in Athens for SS25, showcasing its seasonal designs across those capitals.
Q: What architectural style inspired the set design of COS's SS2026 runway show held in Seoul?: A: The runway environment was based on brutalist architecture, emphasizing clean geometry, material contrast, and modernist simplicity within a space on the city’s edge.
Q: How did COS repurpose an unused swimming pool for the stage of its Seoul runway presentation?: A: COS reconstructed the abandoned swimming pool into fantastical structures and canvas installations, transforming the water‑filled cavity into a striking, minimalist set for the show.
Q: Which decades of fashion nostalgia are reflected in the silhouettes of COS's SS2026 collection shown in Seoul?: A: The collection’s silhouettes draw heavily from 1980s and 1990s nostalgia, combining period‑specific shaping with meticulous tailoring, material use, and craftsmanship.