OpenAI's introduction of advertising on ChatGPT has begun in Japan, with major companies in sectors such as telecommunications and finance placing ads. As generative AI becomes an everyday information touchpoint, how will ad placements affect user experience and continued usage? Minedia Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tatsuya Suzuki), a provider of consumer data analysis solutions utilizing generative AI, conducted a survey on the attitudes towards ChatGPT ads and intention to continue usage among 5,064 generative AI users nationwide aged 18-59. The survey results showed that 71% responded they "want to continue using it as before" even after ad placement, indicating limited resistance to the ads themselves. However, nearly 80% (77%) expressed concerns about usability due to ad volume and display timing, and approximately two-thirds (65%) felt uneasy about the handling of personal information and conversation content. This survey suggests that continued usage is influenced not by the presence of ads itself, but by how ad placement affects UX (usability) and trustworthiness. "Consumer Awareness Survey on the Launch of ChatGPT Ads in Japan" Survey Theme [1] Ad Acceptance at 65%, Limited Resistance to Ads Themselves -- "Acceptable if Free/Low-Cost" and "No Problem if Ads are Few" cited by 60-70% [2] 71% Intend to Continue Usage, but Signs of Decreased Frequency Emerge -- While a majority intend to "continue using," a decrease in usage frequency is noticeable among younger demographics [3] Nearly 80% Concerned About UX (Usability) -- Concerns about difficulty of use due to ad volume and display timing [4] Approximately Two-Thirds Concerned About Personal Information/Trustworthiness -- Concerns about handling of conversation content and neutrality of responses [5] Discussion [1] Ad Acceptance at 65%, Limited Resistance to Ads Themselves A survey was conducted on users of ChatGPT's free or low-cost plan (around 1,000 yen/month) (n=2,041) regarding their percept