VALX Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Masayuki Tadashi, hereinafter VALX), which develops the fitness brand "VALX (Barukusu)", announces that it will hold the "VALX POP UP STORE" in Harajuku, Tokyo for two days only on July 11 (Sat.) and 12 (Sun.), 2026. The VALX POP UP STORE, which has received many positive responses and has been powered up with each iteration, will be held in Harajuku again this year. At this event, we plan to sell a total of five types of limited edition drinks, including original shakes exclusive to the Harajuku POP UP, made with the new product "VALX Sweets Protein," ranging from flavors that offer a satisfying, dessert-like experience to refreshing tastes perfect for summer. In addition, we will deliver a special two-day experience where you can experience VALX's "dramatically delicious" with a display of limited edition large posters, exclusive novelty items, and visitor benefits. At the venue, you can sample all three flavors of the new product "VALX Sweets Protein," as well as the two flavors of the popular "VALX Hybrid Protein," which has been in short supply across all sales channels since its release. You can also purchase "~Kin no Koibito~ VALX Whey Protein White Chocolate Flavor," which is sold in the Hokkaido area, in limited quantities each day. This is one of the few opportunities to purchase these items in Tokyo, so don't miss out. VALX will continue to expand opportunities to interact with fans across the country in real life, and will work to create experiences that make protein more accessible and enjoyable. Latest event information will be announced sequentially on VALX's official SNS (@valx_official). [VALX POP UP STORE in HARAJUKU Details] Date and Time: July 11, 2026 (Sat.) and July 12, 2026 (Sun.) 11:00 AM - 7:00 PM (Last Order for Drinks 6:30 PM) Location: 3-54-8 Sendagaya, Shibuya-ku, Tokyo Access: 5-minute walk from Harajuku Station (JR Yamanote Line) 5-minute walk from Kitashin-Sado Stati