Who is the target audience for AiMA?

Professionals in companies that have adopted AI but are not seeing business results, and those wanting practical AI skills.

What format is the training delivered in?

There is a standalone e-learning plan, and a plan combining e-learning with 12 hours of in-person, team-based practical training.

What outcomes can be expected from AiMA?

Early adopters reported reducing proposal creation time from 3 hours to 1 hour, and shifting to more customer-centric planning.

AI News NQ Analysis

Synergy Marketing and Hatena Base Launch Next-Gen AI Talent Development Program 'AiMA'

NQ Score 80/100

N1 Content Completeness 9

AI Summary (NQ-processed)

On April 20, 2026, Synergy Marketing Co., Ltd. and Hatena Base Co., Ltd. launched 'AiMA', a next-generation talent development program that fuses AI with marketing thinking. Rather than simply teaching how to use AI tools, the program focuses on 'thought design' to directly link AI usage to practical business results in as little as two weeks.

AI Analysis

Frequently Asked Questions

Q: Who is the target audience for AiMA?: A: Professionals in companies that have adopted AI but are not seeing business results, and those wanting practical AI skills.
Q: What format is the training delivered in?: A: There is a standalone e-learning plan, and a plan combining e-learning with 12 hours of in-person, team-based practical training.
Q: What outcomes can be expected from AiMA?: A: Early adopters reported reducing proposal creation time from 3 hours to 1 hour, and shifting to more customer-centric planning.