[Survey Release] 84.6% Recognize VoC Importance, but Only 14.2% Fully Utilize It. A 12x Difference in Performance Contribution Realization Depending on Customer Data Integration
NQ Score
77/100
N1 Content Completeness
8
AI Summary (NQ-processed)
Synergy Marketing surveyed 500 B2B business professionals on Voice of Customer (VoC) utilization. While 84.6% view VoC as important, only 14.2% fully utilize it. Crucially, linking VoC with customer profiles yields a 12-fold increase in realized performance contribution.