Social Interior Inc., whose mission is “Changing the world of interior design. Changing the world through interior design,” has renewed its curated online interior store “subsclife” as “subsclife by TOKYOROOMS.” The company is headquartered in Minato-ku, Tokyo, and led by Representative Director Ken Machino. Along with the service name change, the renewal introduces a 24-month fixed payment plan that includes shipping, assembly, and installation fees. The update is designed to reduce upfront costs and offer an interior experience that lets users freely edit spaces in their own style. Through the renewal, the company will also develop “TOKYOROOMS” as a brand that proposes lifestyles and values through rooms. “subsclife by TOKYOROOMS” aims to support space creation that begins with what people personally like. Interior selection has traditionally involved psychological barriers such as fear of failure, uncertainty about rules, or the feeling that there is a single correct answer. The renewed service seeks to free users from those assumptions and make it easier to enjoy personal spaces. Beyond furniture selection, it will propose space creation from the perspective of what kind of room users want and what kind of time they want to spend there. Key renewal features include a clearer monthly payment model with reduced upfront costs, fixed monthly pricing, the ability in principle to return items after the contract period without additional fees, and a usage experience that adapts more easily to lifestyle changes. The product selection experience has also been improved. Users can now choose options such as size, color, and specifications within each product page. Items that were previously separated into different pages due to specification differences can now be compared and considered on a single page. For example, sofa products that had been split across multiple pages by size or upholstery have been integrated into a more intuitive comparison and selection UI. TOKYORO