What are the effects of HAKU's Night Cream Mask?

In addition to whitening effects that suppress melanin production and prevent spots/freckles, it is expected to moisturize the skin and reduce the appearance of dullness and fine lines caused by dryness.

What specifically is the "high-function rich film"?

It is a special film created by HAKU's unique formulation that envelops the skin like a mask, facilitating the delivery of whitening and beauty ingredients to the stratum corneum.

Can this product be used daily?

It is recommended for use 2-3 times a week, but can also be used every night. Rinse off with your morning facial wash.

What are the strengths of the HAKU brand?

It boasts a track record of being No.1 in the beauty serum market for 21 consecutive years, thoroughly researches the specific skin damage conditions that lead to spots, and continuously pursues innovative whitening science.

Tell me about Shiseido's whitening research.

Shiseido has researched the mechanisms of spot formation for many years and is engaged in developing innovative technologies that address their causes. HAKU is a brand that embodies the results of this research.

AI News NQ Analysis

HAKU Before Bed: Introducing the "Medicated Whitening Night Cream Mask" Enveloping Skin with a High-Function, Rich Film – Launching July 21, 2026

Key facts

HAKU Before Bed: Introducing the "Medicated Whitening Night Cream Mask" Enveloping Skin with a High-Function, Rich Film – Launching July 21, 2026
Shiseido's leading whitening brand, HAKU, known for its 21 consecutive years of No.1 sales in the beauty serum market, will launch the "Medicated Whitening Night Cream Mask (Quasi-drug)" on Tuesday, July 21, 2026. This new product envelops the skin with a high-function, rich film, aiming to guide users towards brighter skin through their nighttime skincare routine. It features HAKU's highest concentration of the active whitening ingredient 4MSK and is designed to address concerns like dullness and fine lines caused by dryness.
Source: PR TIMES
Date: Tue Jun 09 2026 20:00:20 GMT+0900 (Japan Standard Time)

Direct answer

Shiseido's leading whitening brand, HAKU, known for its 21 consecutive years of No.1 sales in the beauty serum market, will launch the "Medicated Whitening Night Cream Mask (Quasi-drug)" on Tuesday, July 21, 2026. This new product envelops the skin with a high-function, rich film, aiming to guide users towards brighter skin through their nighttime skincare routine. It features HAKU's highest concentration of the active whitening ingredient 4MSK and is designed to address concerns like dullness and fine lines caused by dryness.

Citation: HAKU Before Bed: Introducing the "Medicated Whitening Night Cream Mask" Enveloping Skin with a High-Function, Rich Film – Launching July 21, 2026 (Tue Jun 09 2026 20:00:20 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue Jun 09 2026 20:00:20 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Shiseido's leading whitening brand, HAKU, known for its 21 consecutive years of No.1 sales in the beauty serum market, will launch the "Medicated Whitening Night Cream Mask (Quasi-drug)" on Tuesday, July 21, 2026. This new product envelops the skin with a high-function, rich film, aiming to guide users towards brighter skin through their nighttime skincare routine. It features HAKU's highest concentration of the active whitening ingredient 4MSK and is designed to address concerns like dullness and fine lines caused by dryness.

AI Analysis

Frequently Asked Questions

Q: What are the effects of HAKU's Night Cream Mask?: A: In addition to whitening effects that suppress melanin production and prevent spots/freckles, it is expected to moisturize the skin and reduce the appearance of dullness and fine lines caused by dryness.
Q: What specifically is the "high-function rich film"?: A: It is a special film created by HAKU's unique formulation that envelops the skin like a mask, facilitating the delivery of whitening and beauty ingredients to the stratum corneum.
Q: Can this product be used daily?: A: It is recommended for use 2-3 times a week, but can also be used every night. Rinse off with your morning facial wash.
Q: What are the strengths of the HAKU brand?: A: It boasts a track record of being No.1 in the beauty serum market for 21 consecutive years, thoroughly researches the specific skin damage conditions that lead to spots, and continuously pursues innovative whitening science.
Q: Tell me about Shiseido's whitening research.: A: Shiseido has researched the mechanisms of spot formation for many years and is engaged in developing innovative technologies that address their causes. HAKU is a brand that embodies the results of this research.