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Shiseido Ginza Main Store "SHISEIDO THE STORE" Begins Carrying "BAUM"

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AI Summary (NQ-processed)

SHISEIDO THE STORE in Ginza will begin carrying the skin and mind brand "BAUM," which focuses on the theme of "symbiosis with trees," starting April 1, 2026. To celebrate the launch, customers who purchase over 11,000 yen (tax included) of BAUM products will receive an original notebook made with natural wood, while supplies last.

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Frequently Asked Questions

Q: When will Shiseido Ginza's flagship store begin carrying the BAUM brand products for customers?
A: The SHISEIDO THE STORE in Ginza will begin carrying BAUM products starting on Wednesday, April 1, 2026.
Q: What is the minimum purchase amount to receive the original notebook promotion at SHISEIDO THE STORE?
A: Customers who purchase BAUM items worth 11,000 yen, tax included, or more will receive a complimentary original notebook made from natural wood.
Q: Which brands are listed as part of SHISEIDO THE STORE's prestige and premium lineup?
A: The store’s prestige lineup includes SHISEIDO, Clé de Peau Beauté, THE GINZA, and Serge Lutens, while its premium selections feature ANESSA and ELIXIR, plus inner‑care products such as THE COLLAGEN.
Q: What is the theme and founding year of the BAUM brand mentioned in the announcement?
A: BAUM was founded in 2020 and focuses on the theme of "symbiosis with trees," offering skin‑care, fragrance, and hand‑and‑body care products inspired by forest‑bath benefits.
Q: What type of promotional item is offered to customers who spend over 11,000 yen on BAUM products, and what is it made of?
A: The promotional item is an original notebook crafted from natural wood, provided only while supplies last to customers who spend at least 11,000 yen on BAUM merchandise.