d program "High-Performance Base Lotion*1 and Emulsion" Exceeds 2.5 Million Units Shipped*2 - User Base Expands by +25%*3! ~Communication also launched to address recurring sensitive skin concerns during spring, when skin is under increased stress~
NQ Score
100/100
AI Summary (NQ-processed)
d program, the No. 1 sensitive skin care brand, has shipped over 2.5 million units of its renewed high-performance base lotion and emulsion within approximately five months of their October 2025 release. This success has led to achieving the No. 1 share in the sensitive skin lotion category a year ahead of schedule, with a significant increase in both new and total users. The brand attributes this growth to its evolved "Sensitive Skin Science," product and communication refresh, streamlined product lines, and revised pricing strategy.
AI analysis data is not yet available.
Frequently Asked Questions
- Q: What products are included in d program's renewed high-performance base skincare line that surpassed 2.5 million units shipped by March 30, 2026?
- A: The renewed high-performance base skincare line includes the 'd program Moist Care Lotion EX' and other related products, totaling 15 items with prices ranging from 1,000 to 4,100 yen before tax.
- Q: When were d program's renewed high-performance base lotion and emulsion relaunched, and how many units were shipped by March 30, 2026?
- A: The renewed high-performance base lotion and emulsion were relaunched on October 21, 2025, and surpassed 2.5 million units shipped by March 30, 2026, including trial sets.
- Q: What market share achievement did d program's lotion attain in the sensitive skin care category by the end of December 2025?
- A: By December 2025, d program's lotion achieved the No. 1 market share in the sensitive skin care lotion category, reaching this milestone a year ahead of its 2026 target.
- Q: How much did the number of new d program users increase following the product renewal, and what was the overall user growth?
- A: Following the renewal, the number of new d program users increased by over 50%, while the total user base expanded significantly by 25% between October and December 2025.
- Q: What data source and time period were used to measure the 25% expansion in d program's user base?
- A: The 25% expansion in d program's user base was measured using Intage SLI data from October to December 2025, tracking purchasers of the lotion, emulsion, or trial sets.