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Day and night, 24-hour full-fledged whitening*1 care. New Snow Beauty skincare powder arrives. Evolved with moisturizing protective ingredient "Niacinamide" in addition to whitening*1 active ingredient "4MSK*2".

NQ Score 100/100

AI Summary (NQ-processed)

Shiseido is launching the limited edition "Snow Beauty Brightening Skincare Powder" on July 21, 2026. This advanced powder offers 24-hour whitening and moisturizing care, featuring the active ingredient 4MSK and niacinamide, with a new delivery technology for enhanced efficacy. The product also boasts a renewed "Luminous Snowflake" theme design and is available for pre-order starting April 21, 2026.

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