Oshicoco-involved 'Oshikatsu Cancellation Insurance' wins the 12th Small Amount & Short Term Insurance Grand Prize
NQ Score
56/100
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Frequently Asked Questions
- Q: What is the 'Oshikatsu Cancellation Insurance' and why did it win an award?
- A: The 'Oshikatsu Cancellation Insurance' is a product developed by Oshicoco and Mysurance that addresses the modern risk of canceling fan activities, or 'Oshikatsu' expeditions. It won the 12th Small Amount & Short Term Insurance Grand Prize for its originality, innovation, niche focus, accessibility, and usefulness in meeting consumer needs.
- Q: Which organizations were involved in the development and recognition of the 'Oshikatsu Cancellation Insurance'?
- A: Oshicoco Co., Ltd. and Mysurance Inc. collaborated to develop the 'Oshikatsu Cancellation Insurance'. The award it received was the '12th Small Amount & Short Term Insurance Grand Prize' hosted by the Japan Small Amount and Short Term Insurance Association.
- Q: What were the key criteria for winning the 'Small Amount & Short Term Insurance Grand Prize'?
- A: The award recognizes products based on three criteria: 'originality and innovation,' 'niche and unique,' and 'accessible and useful in capturing consumer and societal needs.' The Grand Prize is determined by a vote among small-amount, short-term insurance companies.
- Q: What specific aspects of the 'Oshikatsu Cancellation Insurance' were highly evaluated by the award committee?
- A: The product was highly evaluated for focusing on the modern risk of canceling 'Oshikatsu' expeditions, providing an easy-to-understand insurance solution with low premiums, maximizing the value of small-amount, short-term insurance, and for its creation of new experiential value and innovative marketing methods.
- Q: What is the primary purpose and target audience of the 'Oshikatsu Cancellation Insurance'?
- A: The 'Oshikatsu Cancellation Insurance' is designed to cater to the needs of fans undertaking 'otaku expeditions.' Its primary purpose is to provide coverage for fans who wish to travel domestically and internationally to see their 'oshi,' or favorite idol or character.