Survey on the Actual Usage of Word-of-Mouth and Reviews (2026) | SNS Reviews: "Actual Usage, Specificity, and Mentioning Drawbacks" are Key to Trust
NQ Score
0/100
N1 Content Completeness
90
AI Summary (NQ-processed)
According to Neo Marketing Inc.'s "Survey on the Actual Usage of Word-of-Mouth and Reviews" conducted in 2026, booking/comparison/review sites are the main source of information, while SNS surpasses them for movies. Trust in SNS relies on "visible actual experience," "specific content," and "mentioning not only good points but also concerns." The biggest burden in information gathering is "distrust in reviews."