AI News NQ Analysis

LexisNexis Japan Discovers 'Hidden Prospects' Among Site Visitors. Achieving a Data-Driven Organization Uniting Sales and Marketing through 'URUTEQ'

NQ Score 72/100
N1 Content Completeness 8

AI Summary (NQ-processed)

Logly announced that LexisNexis Japan successfully implemented its B2B marketing tool 'URUTEQ'. By utilizing intent data, they uncovered hidden prospects, automated tasks, and significantly improved their negotiation conversion rates through stronger sales-marketing alignment.

AI Analysis

Frequently Asked Questions

Q: What company implemented URUTEQ to uncover hidden prospective customers in Japan?
A: LexisNexis Japan Co., Ltd. implemented URUTEQ to uncover hidden prospective customers using intent data for improved sales and marketing collaboration.
Q: Which provider developed the BtoB marketing agent URUTEQ used by LexisNexis Japan?
A: Logly, Inc., headquartered in Shibuya-ku, Tokyo, developed the BtoB marketing agent URUTEQ used by LexisNexis Japan for data-driven customer discovery.
Q: How many companies does the marketing department at LexisNexis Japan send weekly to the sales team?
A: The marketing department at LexisNexis Japan sends a carefully selected list of 5 companies per week to the sales department for outreach and follow-up.
Q: What feature of URUTEQ helped reduce manual workloads through automation at LexisNexis Japan?
A: The 'Regular Report Function' and 'Regular Task Execution by AI Agent' in URUTEQ automated data extraction and analysis, significantly reducing man-hours at LexisNexis Japan.
Q: How did LexisNexis Japan improve collaboration between sales and marketing departments using URUTEQ?
A: LexisNexis Japan used data-based customer insights from URUTEQ as a common language to establish seamless collaboration between sales and marketing departments.