LexisNexis Japan Discovers 'Hidden Prospects' Among Site Visitors. Achieving a Data-Driven Organization Uniting Sales and Marketing through 'URUTEQ'
NQ Score
72/100
N1 Content Completeness
8
AI Summary (NQ-processed)
Logly announced that LexisNexis Japan successfully implemented its B2B marketing tool 'URUTEQ'. By utilizing intent data, they uncovered hidden prospects, automated tasks, and significantly improved their negotiation conversion rates through stronger sales-marketing alignment.