Creal Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Daizo Yokota, hereinafter "the Company") is pleased to announce that its group company, Creal Hotels Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Keita Kurachi, hereinafter "Creal Hotels"), will open its first hotel under the new brand "VAYS" as "VAYS Tokyo STATION EAST" on December 1, 2026 (Tue). About "VAYS" "VAYS" is a combination of three words: "Vacation" (unique and special experiences), "Innovation" (providing essential accommodation value), and "Ways" (continuously creating various unique paths and providing new value). The brand aims to be a one-of-a-kind presence for customers who pursue both design and convenience, offering high-quality, luxurious spaces that emphasize design and worldview, along with comfortable accommodation experiences utilizing technology (DX). Features of "VAYS Tokyo STATION EAST" 1 Prime Location Ideal for Tourism and Business Located just a 3-minute walk from Exit A2 of Hatchobori Station on the Tokyo Metro Hibiya Line and JR Keiyo Line, it is a very convenient location for sightseeing in popular areas for inbound tourists such as Ueno, Akihabara, and Roppongi. 2 High-End Apartment Specifications for Medium to Long-Term Stays The hotel features a total of 16 rooms, each with a spacious area of 36m2, capable of accommodating up to 4 guests (with bunk bed rooms). The rooms are equipped with high-grade bathrooms, kitchens, and bathrooms, making it a high-end apartment hotel where guests can stay comfortably even for extended periods. 3 Sophisticated Space and Free Flow Lounge The hotel boasts a sophisticated space with a high level of design. Additionally, the lounge available to guests will offer free-flow drinks and snacks, providing a more free, comfortable, and high-quality stay without stress, even for long-term consecutive stays. Our group will continue to actively develop this hotel brand and respond to the diverse needs of customers in the rec