BitStar Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Taku Watanabe; hereinafter referred to as BitStar), which operates various businesses centered on an influencer marketing platform, announced today that it has launched "Creator Showcase Solution," a branding advertising solution that delivers creative content produced by influencers with high expressive power on social media as social media advertisements. This solution combines video production optimized for social media utilizing BitStar's creator network with targeting for distribution beyond followers, thereby achieving both expanded brand awareness and maximized effectiveness within the social media context. Influencers with excellent creative production skills are carefully selected and cast from BitStar's network to produce videos optimized for social media. By distributing these videos not only on the creators' individual accounts but also as social media advertisements to optimal targets, it achieves both broad reach beyond followers and branding effects. ■ Background of Service Provision In recent years, companies' marketing activities have seen a rapid shift in touchpoints with consumers towards social media and video distribution services. Even in advertising measures aimed at acquiring brand awareness and changing attitudes, effectively delivering "creative content that is accepted by consumers" on social media to a wide audience has become a crucial theme. However, there are two major challenges in companies' utilization of social media. 1 The challenge of balancing brand expression and social media context in influencer collaborations Influencer collaborations, which BitStar has primarily supported, are utilized as measures to create brand touchpoints that are naturally accepted by consumers by leveraging the creators' communication power and content production capabilities. On the other hand, since collaboration posts are published from the creator's own social media account, the tone