What kind of products will the new brand "MILRTY" primarily offer?

"MILRTY" is a lifestyle brand specializing in enriching home time, primarily offering roomwear and room items.

What is the brand concept of "MILRTY"?

With the concept "Let go of the mask, and love yourself," it offers items that accompany moments of self-healing and self-love amidst busy days.

When and where will the "MILRTY" POPUP event be held?

It will be held at "DENCHU" in Horie, Osaka, from June 18th to June 21st, 2024.

When will online purchases become available?

Online sales will begin on June 22nd, 2024, through the official e-commerce site "eim online."

How was the brand name "MILRTY" decided?

It was inspired by "Milk Tea," which the brand director was familiar with since childhood, and combined with words related to home relaxation time.

New Lifestyle Brand "MILRTY" Launched to Enrich Home Time! Specializing in Roomwear and Room Items

Key facts

New Lifestyle Brand "MILRTY" Launched to Enrich Home Time! Specializing in Roomwear and Room Items
Eim Co., Ltd. has launched a new lifestyle brand, "MILRTY." This brand specializes in roomwear and room items, aiming to enrich time spent at home. A POPUP event will be held in Osaka from June 18th, with online sales starting on the official e-commerce site from June 22nd.
Source: PR TIMES
Date: Fri Jun 12 2026 11:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Eim Co., Ltd. has launched a new lifestyle brand, "MILRTY." This brand specializes in roomwear and room items, aiming to enrich time spent at home. A POPUP event will be held in Osaka from June 18th, with online sales starting on the official e-commerce site from June 22nd.

Citation: New Lifestyle Brand "MILRTY" Launched to Enrich Home Time! Specializing in Roomwear and Room Items (Fri Jun 12 2026 11:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Fri Jun 12 2026 11:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Eim Co., Ltd. has launched a new lifestyle brand, "MILRTY." This brand specializes in roomwear and room items, aiming to enrich time spent at home. A POPUP event will be held in Osaka from June 18th, with online sales starting on the official e-commerce site from June 22nd.

AI Analysis

Frequently Asked Questions

Q: What kind of products will the new brand "MILRTY" primarily offer?: A: "MILRTY" is a lifestyle brand specializing in enriching home time, primarily offering roomwear and room items.
Q: What is the brand concept of "MILRTY"?: A: With the concept "Let go of the mask, and love yourself," it offers items that accompany moments of self-healing and self-love amidst busy days.
Q: When and where will the "MILRTY" POPUP event be held?: A: It will be held at "DENCHU" in Horie, Osaka, from June 18th to June 21st, 2024.
Q: When will online purchases become available?: A: Online sales will begin on June 22nd, 2024, through the official e-commerce site "eim online."
Q: How was the brand name "MILRTY" decided?: A: It was inspired by "Milk Tea," which the brand director was familiar with since childhood, and combined with words related to home relaxation time.