Operating in Toyama, 'eyedeal BEAUTY LABORATORY' by and US Co., Ltd. has achieved a remarkable 83% repeat customer rate. Targeting women in their 30s and 40s, the salon advocates for a 'subtractive design' that enhances natural beauty based on bone structure and lifestyle, rather than chasing flashy trends. Serving as a test marketing hub, it has developed highly efficient training programs and a successful in-house eye care brand 'oméme'. A special eye and eyebrow styling set is available in May.