360Channel Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Keiji Komatsu; hereinafter referred to as 360Channel) has launched integration with LINE Official Accounts and support for "LINE Mini App" for its digital map service "360maps (Sanrokumaru Map)", which the company develops and provides. This enables the construction of more effective marketing and fan communities, starting from AR and gamification experiences. ■ Background and Objectives of LINE Integration Many AR initiatives to date have been one-off promotions that end with an "on-the-spot experience." They faced challenges in building fan communities after content experience, connecting to concrete results in CRM initiatives and commerce (purchasing behavior), and establishing continuous customer touchpoints. With this support, users can enjoy complete and stress-free AR experiences within the LINE app, which they use daily. Starting from this, efficient "friend acquisition," "establishment of continuous touchpoints," and "acquisition and utilization of detailed behavioral data" can be achieved. This allows for the "building of continuous fan communities" for commercial facilities, large-scale events, entertainment IPs, and more. ■ Four Features of This Integration 1. AR Content Experience Completed within LINE Without needing to install a dedicated app, users can directly access "360maps" AR content and digital maps from within the familiar LINE app, and immediately begin rich spatial experiences on the spot. 2. Linked with Friend Addition It is possible to naturally incorporate LINE Official Account "friend addition" into the user flow for AR content and digital map experiences. Starting from high-engagement actions like "attendance/visit," smooth connections on LINE, which serve as subsequent continuous touchpoints, can be acquired. 3. AR to Commerce From AR experiences and map usage, users can be directly connected to coupon distribution as an incentive, or to pages for purchasing tickets an