Korekara Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Yusuke Imaizumi), which provides end-to-end support from recruitment site construction to lead generation, announces that it has completely renewed the recruitment site for Asahi Building Wall Inc. and released an interview article delving into the behind-the-scenes of its production. The interview article introduces the full picture of next-generation recruitment branding, which combines marketing perspectives, including defining the desired candidate profile, formulating a recruitment concept that resonates with that demographic, constructing a recruitment site that works backward from the target audience's psychology, and designing a user flow with future social media lead generation in mind. ▼ Asahi Building Wall Inc. Recruitment Site: https://recruit.agb.co.jp/ ▼ Full Interview Article: https://chokusai.jp/case_study/agb/ Challenge: The limitations of recruitment in a niche industry where "one gets buried among large companies." Renewed Recruitment Site Asahi Building Wall Inc., which is responsible for "Facade Engineering" that shapes the exterior of buildings and has established a unique position, faced challenges in securing new graduates. - Awareness: Due to its BtoB and niche business content, it was difficult to gain initial awareness on job listing sites as it would get buried among large companies. - Mismatch and Application Numbers: The appeal of the desired talent requirements, "students interested in both technology and design," was not fully conveyed, resulting in few applications from the desired demographic. - Site Update Frequency: The recruitment site had not been updated for 10 years, and a system for verifying and improving based on job seeker responses was not in place. Strategy and Results: Recruitment design with a marketing perspective that connects "points" into a "line." Instead of isolated "point" measures such as "only doing social media" or "only renovating the