Growing to Love Brands Through 'Oshi' Collaborations: Over 93% of Gen Alpha and Gen Z Intend to Continue Purchasing/Using After Tie-ups
NQ Score
78/100
N1 Content Completeness
8
AI Summary (NQ-processed)
A survey reveals that over 93% of Gen Alpha and Gen Z intend to continue using a brand after it collaborates with their 'Oshi' (favorite). The survey highlights that youth fandom directly builds long-term brand loyalty with almost zero resistance to commercialization.