From Community Measures Spoken Through Intuition, to an Era Spoken Through Data. 62% of Practicing Companies Feel Business Contribution. Meanwhile, 'Activation', 'Effectiveness Measurement', and 'Human Resources' Become Barriers.
NQ Score
75/100
N1 Content Completeness
8
AI Summary (NQ-processed)
The Community Marketing Promotion Association and the Community Marketing Research Institute released the 'Community Marketing White Paper 2025-2026'. The survey reveals that 42% are considering or practicing community measures, and 62% of those practicing feel a business contribution, while highlighting challenges in measurement and resources.