What percentage of companies implementing community marketing reported experiencing business contributions?

Among the companies implementing community marketing initiatives, sixty-two percent reported experiencing business contributions.

What are the main challenges or bottlenecks identified for companies practicing community marketing?

The main challenges and bottlenecks identified in the report are 'activation,' 'effect measurement,' and 'human resource shortages'.

How many business professionals and community marketing practitioners were surveyed for this report?

The survey was conducted with two thousand and sixty-six business professionals and three hundred and twenty community marketing practitioners, supporters, and participants.

What are the formats and pricing details available for the 'Community Marketing White Paper 2025-2026'?

The report is offered as a free summary report and a paid full report costing one hundred thousand JPY excluding tax.

AI News NQ Analysis

Community Marketing Shifts from Intuition to Data-Driven Era: 62% of Practicing Companies Report Business Contribution, While 'Activation,' 'Effect Measurement,' and 'Personnel' Remain Challenges.

NQ Score 73/100

N1 Content Completeness 8

Key facts

Community Marketing Shifts from Intuition to Data-Driven Era: 62% of Practicing Companies Report Business Contribution, While 'Activation,' 'Effect Measurement,' and 'Personnel' Remain Challenges.
The General Incorporated Association Community Marketing Promotion Association and Community Marketing Research Institute Co., Ltd. have published the 'Community Marketing White Paper 2025-2026,' the first comprehensive industry survey report by an independent research organization. The report surveyed 2,066 business professionals in marketing/customer success and 320 community marketing practitioners/supporters/participants. Key findings include: 42% of companies are engaged in or considering community marketing, with 62% of those implementing it reporting business contributions. Challenges identified are community activation, effect measurement, and human resource shortages. The report also notes that 43% of practicing companies use external support, and 56% use AI for planning and operation. This is the first installment of a three-year continuous observation project until 2028. A free summary report and a paid full report (100,000 JPY, approx. 120 pages) are available.
Source: PR TIMES
Date: Tue Apr 14 2026 19:10:02 GMT+0900 (Japan Standard Time)

Direct answer

The General Incorporated Association Community Marketing Promotion Association and Community Marketing Research Institute Co., Ltd. have published the 'Community Marketing White Paper 2025-2026,' the first comprehensive industry survey report by an independent research organization. The report surveyed 2,066 business professionals in marketing/customer success and 320 community marketing practitioners/supporters/participants. Key findings include: 42% of companies are engaged in or considering community marketing, with 62% of those implementing it reporting business contributions. Challenges identified are community activation, effect measurement, and human resource shortages. The report also notes that 43% of practicing companies use external support, and 56% use AI for planning and operation. This is the first installment of a three-year continuous observation project until 2028. A free summary report and a paid full report (100,000 JPY, approx. 120 pages) are available.

Citation: Community Marketing Shifts from Intuition to Data-Driven Era: 62% of Practicing Companies Report Business Contribution, While 'Activation,' 'Effect Measurement,' and 'Personnel' Remain Challenges. (Tue Apr 14 2026 19:10:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue Apr 14 2026 19:10:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

The General Incorporated Association Community Marketing Promotion Association and Community Marketing Research Institute Co., Ltd. have published the 'Community Marketing White Paper 2025-2026,' the first comprehensive industry survey report by an independent research organization. The report surveyed 2,066 business professionals in marketing/customer success and 320 community marketing practitioners/supporters/participants. Key findings include: 42% of companies are engaged in or considering community marketing, with 62% of those implementing it reporting business contributions. Challenges identified are community activation, effect measurement, and human resource shortages. The report also notes that 43% of practicing companies use external support, and 56% use AI for planning and operation. This is the first installment of a three-year continuous observation project until 2028. A free summary report and a paid full report (100,000 JPY, approx. 120 pages) are available.

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Frequently Asked Questions

Q: What percentage of companies implementing community marketing reported experiencing business contributions?: A: Among the companies implementing community marketing initiatives, sixty-two percent reported experiencing business contributions.
Q: What are the main challenges or bottlenecks identified for companies practicing community marketing?: A: The main challenges and bottlenecks identified in the report are 'activation,' 'effect measurement,' and 'human resource shortages'.
Q: How many business professionals and community marketing practitioners were surveyed for this report?: A: The survey was conducted with two thousand and sixty-six business professionals and three hundred and twenty community marketing practitioners, supporters, and participants.
Q: What are the formats and pricing details available for the 'Community Marketing White Paper 2025-2026'?: A: The report is offered as a free summary report and a paid full report costing one hundred thousand JPY excluding tax.