Commune Inc., provider of "Commune," which fosters trust through mutual interaction, is pleased to announce that it has provided design, construction, and operational support for CityCamp Inc.'s newly launched membership program "OFF COLA CLUB" and fan community "OFF COLA TALK." Both programs were simultaneously released today, July 1, 2026. Through this initiative, we aim to centralize diverse touchpoints with each customer, enhance customer loyalty, and realize co-creative marketing. This initiative marks the first instance of simultaneously launching and linking "Commune Engage," which visualizes customer trust and contributions across multiple channels, with the community success platform "Commune." Background of Implementation The craft non-alcoholic beverage "OFF COLA" has gained popularity since its launch in 2021 as a craft cola to be enjoyed during off-hours, particularly among hard workers such as top creators and executives, and the creative Gen Z demographic. While awareness is being built through social media including TikTok and online sales are progressing, real-world customer touchpoints are also rapidly expanding, including at "CityCamp Bar" in Ebisu, and at partner hot spring facilities, saunas, and retail stores. However, customer data and touchpoints were dispersed across multiple channels such as physical stores, e-commerce, and social media, posing a challenge in creating a system that connects these interactions into ongoing relationships rather than one-off experiences. Therefore, to build an environment where all user actions in daily life can be accumulated and integrated starting from a LINE official account, allowing for appropriate rewards and deeper engagement with the brand, two fan programs utilizing Commune's technological infrastructure were launched simultaneously. Overview of the Initiative and Roles of the Two Programs In this initiative, to seamlessly connect customers from those considering purchases on e-commerce to core fans,