360Channel Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Keiji Komatsu), a group company of COLOPL, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Takashi Miyamoto), has launched integration with LINE Official Accounts and support for "LINE Mini App" for its digital map service "360maps (Sanrokumaru Map)". This enables the construction of more effective marketing and fan communities, starting with AR and gamification experiences. ■ Background and Objectives of LINE Integration Many AR initiatives to date have been limited to one-off promotions that end after the immediate experience, facing challenges in building fan communities after content consumption, achieving concrete results in CRM initiatives and commerce (purchasing behavior), and establishing continuous customer touchpoints. With this new support, users can enjoy complete and stress-free AR experiences within the LINE app, which they use daily. Starting from this, efficient "friend acquisition," "establishment of continuous touchpoints," and "acquisition and utilization of detailed behavioral data" can be realized. This can lead to the "construction of continuous fan communities" for commercial facilities, large-scale events, and entertainment IPs. ■ Four Features of This Integration 1. AR Content Experience Completed within LINE Without needing to install a dedicated app, users can directly access "360maps" AR content and digital maps from the familiar LINE app, and immediately begin rich spatial experiences on-site. 2. Linked with Friend Addition It is possible to naturally incorporate LINE Official Account "friend addition" into the user flow for experiencing AR content and digital maps. Starting from high-engagement actions like "visiting a venue/store," smooth connections on LINE can be acquired for subsequent continuous touchpoints. 3. AR to Commerce From AR experiences and map usage, users can directly connect to pages for coupon distribution as incentives, or for purchasing tic