COLOPL, Inc. (President and CEO: Takashi Miyamoto, Headquarters: Minato-ku, Tokyo, hereinafter "COLOPL") is pleased to announce that new merchandise for the full 3D action RPG for smartphones, "Shironeko Project NEW WORLD's" (hereinafter, "Shironeko"), will go on sale starting Friday, August 14, 2026, at the eeo Store Ikebukuro Main Store, operated by A3 Co., Ltd. Pre-orders for mail order and in-store pickup also began today, Thursday, July 2, 2026. [Sales Page] https://eeo.today/store/101/title/584 "Shironeko," which will celebrate its 12th anniversary on Tuesday, July 14, 2026, will have new merchandise available at the eeo Store Ikebukuro Main Store starting Friday, August 14, 2026. The new merchandise will feature illustrations of Magia Girls, Battle Bunnies, and Angelic Postwomen, as well as "Yume Kawaii" themed GraffArt. Pre-orders for mail order and in-store pickup began today, Thursday, July 2, 2026. For details, please check the special website or the official X account (@eeo_store) of eeo Store online. The game is currently holding its 12th Anniversary Eve Festival campaign, and a 12th Anniversary Live Broadcast is scheduled for Saturday, July 11. A lot of information will be released to commemorate the 12th anniversary, so please tune in. [Live Broadcast Special Site] https://colopl.co.jp/shironekoproject/lp/12th-osenyan/ [New 'Yume Kawaii' Themed Merchandise Now Available!] New merchandise will be sold at the eeo Store Ikebukuro Main Store, operated by A3 Co., Ltd. The new merchandise will feature illustrations of Magia Girls, Battle Bunnies, and Angelic Postwomen, as well as "Yume Kawaii" themed GraffArt! ■Sales Period: Friday, August 14, 2026 - Thursday, August 27, 2026 (scheduled) ■Store Location: eeo Store Ikebukuro Main Store (1F, Alpha Building, 1-25-14 Higashi-Ikebukuro, Toshima-ku, Tokyo) ■Sales Period: Thursday, July 2, 2026 - ■Sales Location: https://eeo.today/store/101/title/584 *Please check the sales website for product delivery times. [Pro