COCOO Corp., which supports social digital transformation through its “talent × digital” business, announced that it has won the Excellence Award in the mid-sized and small and medium-sized enterprise category at the Career Ownership Management Award 2026. The award recognizes companies that promote “career ownership management,” helping working individuals grow autonomously while achieving sustainable corporate value creation. The name COCOO reflects the company’s commitment that each individual should act with the strong ownership mindset of a chief operating officer. To embody its mission, “Each person creates the company. Each person creates the future,” COCOO has introduced an internally developed philosophy training program. The program is designed to help employees actively connect their own life plans with the company’s philosophy, rather than passively receiving values from the organization. Judges praised COCOO for implementing company-wide philosophy training that connects each employee’s life design with the company’s philosophy and draws out a strong sense of ownership. The program supports employees step by step in verbalizing their “My Purpose,” exploring their WILL, and connecting it with the company’s mission, vision, and values. The judges also noted that the initiative serves as a meaningful foundation for supporting women who are seeking to build careers from inexperienced backgrounds. High satisfaction with dialogue with supervisors, high satisfaction with direct managers, and the creation of employee-led projects were cited as reasons for the award. COCOO’s philosophy training is a three-year, story-based program conducted once a year for all employees. In the first year, employees identify and verbalize their WILL, or desired way of being. In the second year, they set habits to realize that WILL. In the third year, they align their own mission, vision, and values with the company’s MVV to deepen their sense of ownership. The program is fully d